Imagine what it would be like to double your sales opportunities and conversions in the next few months… while spending the same (or even less) on your sales and marketing?
Profits would go through the roof… you’d be able to increase your cash in thebank… you’d feel secure that your business was on a sound footing… you wouldn’t have to spend weekends worrying about work anymore and you’d finally be able to ‘switch off’ and actually enjoy the fruits of your hard work.
So ask yourself… are you sick and tired of spending your hard-earned pounds on advertising campaigns that simply cost you more than they make you?
Are you fed up of waiting for other people to refer people to your business or feel like you're begging your personal network for warm introductions?
Then stop the worry about generating business growth strategies and and put our proven, battle-tested strategies and tactics to work.
After working with hundreds of consultants, here’s what I’ve determined:
Confusion about what to do to market and sell your service leads to procrastination and inaction.The old plan of “rely on referrals”, “word of mouth marketing”, “people will find my website” is about as dated as a black-and-white television, and the Consultants that know this are blasting past those who don’t.
Your company isn’t going to build itself. There’s a reason even the biggest
companies pour huge amounts of resources into marketing and selling themselves.
Until you are comfortable with the fact that your company should be marketing and selling every day, you’ll grow slower than you could, stagnate or even decline in growth.
“Getting your name out there” without a clear plan behind your actions guarantees that you’ll waste your time and see frustratingly few results.
Knowing the key numbers in your business is very easy – but so few Consultants bother to pay attention to the numbers that make or break your business growth.
How much are you spending each month on sales and marketing?
What is a new client worth? What are the key ratios? What is your 'Day To Offer' Metric?
If you are afraid to look at the basic numbers then that fear has you in a choke-hold preventing your ability to help as many people as possible
The next-scariest word for most Consultants after “marketing,” and “sales” is: “technology.”
Yet technology is where your biggest breakthroughs can emerge.
That’s why we act as a “bridge” between the worlds of business and technology for Consultants.
Word of mouth is great – unless it’s all you have.
Relying on word of mouth means you have no predictability and nothing you can actually control when you want more great prospective clients to call. No matter how many referral partners you cultivate you never know whether you’ll actually get any new business meetings. And the projects they refer are rarely your 'dream project'.
They assume they their focus is best spent on what they know well versus what is very important - engaging the marketplace. Because of this it is rare that there is a focus on developing a systematic methodology to improve the Sales Operation function.
I suggest starting by watching my Executive Briefing - "How To Build A Consulting Client Acquisition System' which lays out how to build a comprehensive sales and marketing plan for your business.
Discover this 'battle tested', proven email template that will get you a meeting with any hard to reach Senior Executive.
You could be setting meetings in as little as 1 hour from now...
This is an advanced business development and growth system for Consultants who are looking for a predictable way of acquiring new clients without referrals, word of mouth marketing, cold calling or becoming a paid advertising expert.
The program is accessed online through your computer or mobile device with videos, worksheets, and action items for each module. You can choose a self directed option or get full monthly support.
You'll be addicted to the results though, and when you get those next 5 clients you'll see how you can replicate those results again and again.
Copyright 2018 by Peter O'Donoghue
Unit 8, 24 Norbury Rd, Cardiff, UK, CF5 3AU. A part of Predictable Pipeline Ltd
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