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Get B2B Consulting Clients:

"This sounds great, but we don't need it right now"

Published 12 days ago • 1 min read

Have you heard --- "This sounds great, but we don't need it right now." from a prospect recently?

Too often Consultants create programs that solve problems the market just aren't willing to pay for which impacts your ability to generate revenue and make a positive impact to the market.

I've developed an easy to run process to eradicate that position and it's called Client Insight Interviews.

These are structured conversations with a target prospect group that is representative of the market you want to serve, to discover and validate problems and pains, as well as validate your initial offer assumptions.

I didn't invent this process. I just appropriated it and made it relevant to consultants. As Cindy Alvarez said in Lean Customer Development:

"For each hour of customer development interviews, businesses tend to save 5 to 10 to 20 hours of wasted development time" — Cindy Alvarez, Lean Customer Development Author’

OR

‘For each hour of customer insight interviews, businesses tend to save 20 - 50 hours of wasted marketing and sales time’. — Me

For the full article see my latest Linkedin newsletter that's just gone live follow the link below:

https://www.linkedin.com/pulse/sounds-great-we-dont-need-peter-odonoghue-8hfie

If you are feeling that your offer needs to be reinvigerated then this might just be the solution.

Head on over and leave a comment. It'll mean a lot to me

Get B2B Consulting Clients:

Everything you need to create a unique position, attract and convert ideal clients and earn more profit in your consulting business.

I’m Peter O'Donoghue, a consultant & advisor to consultants. Enter your email below to get my free "Get Consulting Clients Fast" ultimate guide and video training. And you'll also join 2560+ Consultants to get actionable content on building consulting offers, getting clients and building repeatable marketing systems.

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