Building a Business Through Podcasting: Tom Froggatt’s Journey with Singular Biotech
In this episode, we talk with Tom Froggatt from Singular Biotech, a pioneer in using podcasting as a growth engine for his consulting business.
Tom shares how the 'Careers in Discovery' podcast has generated substantial revenue for Singular Biotech, a consulting firm focused on biotech companies.
He discusses the challenges and strategies behind starting a successful podcast, the importance of building genuine relationships, and the value of providing useful content. Tom also touches on the evolution of his podcast, expanding to new areas, and maintaining consistency to sustain business growth.
This is Ideal for consultants and business owners looking to leverage new methods for lead generation and personal branding.
00:00 Introduction and Welcome
00:30 The Power of Podcasting for Business Growth
01:09 About Singular and Its Mission
01:38 The Journey to Starting a Podcast
03:55 Targeting the Right Audience
06:19 Podcasting Strategy and Success
15:26 Consistency and Personal Branding
20:09 Technical Aspects of Starting a Podcast
29:05 Challenges and Overcoming Fear
34:06 Conclusion and Final Thoughts
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